BBC Logo DesignBBC can trace its roots back to the year 1936 when it became the world's first broadcaster of a regular high-definition TV. The first attempt at proper branding dates back to the 1950s when the company started to use idents to distinguish each of their channels. It was Abram Games - famous for creating the logo for The Festival of Britain - who created BBC's first identity, also known as Bat's Wings. The model was replaced by the BBC tv lettering in boxes located within a circle. The late 1963 brought out BBC's famous emblem, the globe. One year later, BBC was launching a second channel. BBC2 was the first channel to broadcast colour pictures in the UK. That coincided with the introduction of the "mirror globe" identity. The TV station promoted its use of colour by including reference to the station identity. This was to function as a reminder to the audience to buy a colour television set. By the 1980's, the channel adopted the futuristic stripy lettering and BBC One's clocks became digital entities. In the year 1985 the new "Computer Originated World", or 'COW' was introduced so the globe went virtual. It wasn't until one year later that BBC2 got a new identity, designed by BBC Senior Designer, Alan Jeapes. In 1988, a new logo designed by Michael Peters began to be used on such BBC products as paper cups, videos, books and stationery. The nineties brought a new approach of BBC's visual identity, as Martin Lambie-Nairn's design company started a highly successful series of identities including the large numerals "1" and "2" for the two BBC channels. Six years later, Lambie-Nairn would also tackle the BBC's corporate logo, to make it look more modern. This change was disapproved by Gerald Kaufman, chairman of the National Heritage Select Committee, saying there could be a more useful way of spending licence-payers' money. The most recent re-launch of the Channel's visual package came in 2007 with a series of idents entitled "Window on the World".