BMW company logo designThe logo used by BMW is representative and derived from the Bavarian engine components that first made up the company structure in 1917. It is also in the Bavarian national colors of black, white and blue. The black ring and the internal and external enclosing rings were used to represent the previous company "Bayerische Flugzeug-Werke (BFW)". BMW resulted from this business. While many think that the propeller was in fact designed to represent a rotary propeller which was developed in 1929, in actuality this interpretation is only promoted for marketing purposes and has no factual basis. The more recent iterations of the BMW logo talk little of the propeller and more about the vehicle itself in an outdoor environment, as is outlined by Publicity and Advertising Manager Wilhelm Farrenkopf in the BMW work magazine in 1942, where he talked about the shining disk, shades of the engines, two silver divides and bright blue gleams that represent the sky.